TheFaceCraft developed a brand awareness video for BHMS, showcasing Switzerland’s hospitality education and the school’s leadership focus. For the project, we conceptualized ‘BHMS – Be The Leader’ theme. The theme included a narrative video and a collection of visual materials for their international campaign.
Services
Promo Video
Photography
Graphic Design
Brand Awareness
CHALLENGES
A key challenge in creating BHMS’s brand video was ensuring it was both engaging and informative, to inspire potential students without becoming tedious. We needed to effectively convey the prestige of Swiss hospitality education and embody the ‘Be The Leader’ ethos, while crafting a narrative that would captivate a diverse international audience.
RESULTS
The campaign successfully positioned BHMS as a leader in hospitality education, with the video and visual materials enhancing their global brand presence. The engaging and informative content resonated with the target audience, contributing to a heightened interest in the school’s programs.
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