B.H.M.S. Be The Leader – Campaign
Concept development, marketing
photography, promo video
It used to be, each market had its own segment, with a special way to tackle it. However, as the world is becoming more and more integrated, the global consumer experience is changing becoming more fluid. Thus, dealing with liquid expectations, we developed a strong yet flexible concept that echoes BHMS’s philosophy. From the concept, we produced contextual photos as well as a video that becomes the core of this project.