Video sells! Images are the best thing since sliced bread!
You’ve probably heard the hype about photography and videography services, but are they worth all the fuss?
Does your business need photography or videography services?
In this article, we will cover the basics of both services and examine why you might want to invest in them for your business.
What Is Videography?
For starters, let’s discuss what videography is.
Videography is the creative art of making videos. It is a significant selling point for marketing agencies because video has proven to be a powerful form of advertising since the advent of TV.
Videos are important because they can give your brand and business a face and voice. They are also great at providing SEO weight to your online presence. Videos can also help with conversions if sales are your focus.
Using a visual medium to tell your story is very powerful. Using high-quality, professional videos in your marketing can catapult your business to success.
Of course, to produce videos people want to see, you will need an expert to create them. Videographers have the equipment, expertise, and skills to successfully shoot, script, edit, produce and distribute your video.
There are multiple types of video, too. Understanding what a videographer should bring to the table is an important part of hiring the right expert for the job.
But what are the different types of videography, and what should you know before you invest in them?
Types of Videography Services
Event videography encompasses all types of special social events. This can include award parties, press releases, launch ceremonies, and more. Documenting these events is vital for your social media presence and future marketing campaigns.
If you sell products, check out product videos. Explainer videos are a great way to highlight your products because they lay out all the details in a simple-to-follow format. The right product video should inspire your customers to believe in your product instead of solely focusing on its features. Remember, videos are designed to sell you, your brand, or your product.
Drone videography is a great way to show your product/service/or brand from a unique perspective. Aerial shots are trendy and high-quality drone equipment is the only way you can secure this perspective. Top-quality videography should include drone services.
Another video service that you should consider is tutorial videos. They allow you to interact and reinforce information effectively. Creating comprehensive tutorial videos is a great way to take your customers through using your product. It’s the perfect way to show your customers you care about their experience with your brand.
There are two types of animation videos, 2D and 3D. 3D animation videos stimulate movement via stop motion and motion graphics. They can be used for business explainer videos or tutorial videos. The advancement of animation has come so far. With the right videographer on your side, you can create animated videos that pop without a high price tag.
Another excellent example of videography is the content produced for webinars. You can use videography to capture the event professionally if you have a live webinar or a virtual one.
Secure a sympathetic ear with other business owners through B2B videos. Like B2C videos, the main elements of a quality B2B video include high-quality imagery, expert equipment, and a well-thought-out plan.
Types of Photography Services
Event photography is one of the most common reasons businesses hire a photographer. Capturing a special event is important. After all, you’ve spent a good amount on your event, you should get content worthy of putting into your advertising materials. Event photography makes that possible.
Beyond advertising, product photography, much like product videography, is a specialized niche. Every item you buy has an image accompanying it. If it doesn’t, it probably won’t sell. At least it won’t online. Most product photography is done in a studio. Experts know how to use background, lighting, and more to their advantage.
Advertising photography is similar to product photography but slightly different. Enticing imagery makes the economic engine keep chugging along. Advertising photography includes street photography, lifestyle photography, and fashion photography.
Determining What Is Right For Your Needs
At FaceCraft, we are excited to help you with your business photography needs. Please contact our team to learn more about which type of videography and photography services are right for you. We’d love to help you make the best decision for your needs.